Instead of cookies

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Simo Ahava We are entering an era in which there are two analytics models MAY , | ANALYTICS , NEWS At the Go Analytics conference! , organized by Adventum and OWOX, the editors of SEOnews talked with Simo Ahava about analytics, services, SEO and writing blog articles. Simo Ahava is a Finnish analyst, Google Developers expert on Google Analytics and Tag Manager, author of the blogand co-founder of the consulting company -bit-sheep.
  
About analytics Recently, the attitude towards user data privacy has become Dominican Republic Telemarketing Data more serious. Not long ago , the GDPR regulation was released , and the creator of the WWW protocol, Tim Berners Lee, began work on the Solid blockchain system , designed to return control of data to users. Given this trend, how do you see the future of analytics? I think that the model where user data is tracked using cookies and JavaScript will become unsustainable at some point.



Institutions are now actively fighting cookie tracking, and all for the sake of a good cause: this type of tracking is abused by advertising technology sellers. In my opinion, there is another way, which is based on user consent. Resources should motivate users to log in to sites., you can use a login and password: when a user enters the site, his data is sent to the backend and is subsequently used for identification. We are entering an era in which there are two models of analytics.