Sony Innovation Fund invests in game publisher Carryst to boost African

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CAPE TOWN, South Africa, Jan. , (GLOBE NEWSWIRE) – Carryst, Africa's leading games publisher and digital commerce platform, has received a strategic investment from Sony Innovation Fund, the venture capital arm of Sony Group Corporation. This collaboration marks Sony Innovation Fund's first investment in Africa and reflects the growing importance of the gaming market on the African continent. With over million unique players and an estimated market size of over $ billion by , Africa is emerging as a significant growth area in the entertainment industry. Although consoles are not yet widely present, increasing technology adoption and live services provide exciting opportunities in the gaming sector. Cordel Robbin-Coker, CEO and co-founder of Carryst, was excited about the partnership with Sony Innovation Fund: Africa and highlighted the importance of harnessing the potential of the console market in Africa. Instead of quoting his words, it is highlighted that Carryst's experience in the region will be combined with Sony's gaming and entertainment expertise to boost the gaming industry in Africa. Antonio Avitabile, Managing Director – EMEA at Sony Ventures Corporation, also shared his excitement about the investment in Carryst and highlighted the untapped potential of the gaming market in Africa.

Instead of quoting his statement, it is mentioned that Sony hopes to work closely with Carryst's management team to support the company's growth and explore potential business opportunities with other Sony Gro Belgium Phone Number List up companies. Carryst is recognized as the leading publisher of games and digital content in Africa, partnering with leading companies such as Activision, Supercell and Riot Games to expand the presence of popular games on the continent. Additionally, the company has raised over $ million since its founding in , with prominent investors including Andreessen Horowitz (az), BITKRAFT, Google, Riot Games, and Nas. This strategic partnership between Carryst and Sony Innovation Fund will further strengthen the African entertainment market and pave the way for further expansion and collaboration in the gaming industry. Frequently Asked Questions (FAQ) Section: . What is Carryst? Carryst is the leading game publisher and digital commerce platform in Africa. It works in partnership with leading companies in the entertainment industry to expand the presence of popular games on the continent.



What is Sony Innovation Fund? Sony Innovation Fund is the venture capital arm of Sony Group Corporation. It is a division of Sony that strategically invests in various companies and startups around the world. . What is the importance of this investment in Africa? This investment marks Sony Innovation Fund's first foray into Africa, reflecting the growing importance of the gaming market on the continent. Africa has more than million unique players and the gaming market is expected to reach more than $ billion by . . How is this collaboration expected to benefit Carryst and Africa? The collaboration will combine Carryst's expertise in the region with Sony's gaming and entertainment expertise to boost the gaming industry in Africa. Exciting opportunities are expected in the gaming sector due to the increasing adoption of technology and live services. . What are Sony's expectations with this investment? Sony looks forward to working closely with Carryst's management team to support the company's growth and explore potential business opportunities with other Sony Group companies in Africa. Definitions of key terms: – Carryst: The leading game publisher and digital commerce platform in Africa. – Sony Innovation Fund: The venture capital arm of Sony Group Corporation, which strategically invests in various companies and startups around the world. – Unique players: Refers to the number of people who play games on the African continent without duplication. Each person is counted as a unique player.