To position your site locally?

nutrakikko@gufu

To do this, you must discover the motivations of your targets. The needs, expectations and perceptions of your users must be studied in order to find all possible user journeys. What is the user journey? It designates the typical route that the user follows before coming to the company. The user journey represents all of the stages that the user goes through with a company, product or service. You will most likely establish some. several. The more touchpoints you have, the more different user journeys you will have. With the emergence of digital technology, there are more and more points of contact, also called “ touchpoints ”. It is essential to identify the most relevant touchpoints to determine the starting point of your users' purchasing journey: website, search engines, newsletter, points of sale, social networks, media, word of mouth, testimonials, etc.



Categorize your touchpoints Example of user journey: Finding information on search engines Website Visit Request information via the contact form Make an appointment with a sales representative First purchase For marketing automation, user journeys are key elements for understanding when to Bosnia and Herzegovina Mobile Number List approach the target. They make it possible to determine the actions to automate to convince users. 4. Create a content strategy Once you understand your target and their purchasing journey, all you have to do is build a relevant content strategy . Content must be engaging and personalized to have a positive impact on your users. To stand out from the competition, you must highlight what makes you unique.





Follow a precise editorial line. This will serve as a guideline for creating your content on different media. The editorial line is also essential to remain consistent. Don't forget to vary the content and media! Alternate between articles, interviews, webinars, infographics, videos, customer cases... Don't hesitate to plan multi-channel distribution and adapt your message accordingly. Each channel requires different speaking skills. We don't address ourselves the same way on our website, LinkedIn, on Facebook or in the media! 5. Analyze leads and qualify prospects Did your content generate leads? That's very good news ! Now you need to analyze the leads and define their quality score.